Novocure Launches Campaign to Drive Awareness and Understanding of Tumor Treating Fields Therapy
Campaign urges healthcare providers to harness the versatile power of electric fields to outsmart solid tumors
ROOT, Switzerland–(BUSINESS WIRE)–Novocure (NASDAQ: NVCR) today announced the launch of a campaign intended to drive awareness and understanding of Tumor Treating Fields (TTFields) therapy as a distinct anticancer modality and an emerging cornerstone of solid tumor treatment. TTFields are electric fields that exert physical forces to kill cancer cells via a variety of mechanisms.
With a poor survival outlook across many solid tumors, physicians and patients need additional treatment strategies that utilize innovative modalities. Novocure’s educational campaign includes a new website and aims to build awareness around key elements of TTFields therapy, including its versatile modality, its multimechanistic action and its potential for versatile clinical application across solid tumors as shown in preclinical studies. The TTFields therapy campaign uses the iconography of the Queen, the most powerful and versatile piece of the chess board, to highlight the clinical versatility of this innovative anticancer modality.
“We’re excited to launch this campaign to drive awareness and help the oncology community understand the science of Tumor Treating Fields,” said Novocure’s Chief Commercial Officer Pritesh Shah. “Broadening understanding of our therapy is key in bringing Tumor Treating Fields therapy to more patients who can benefit globally.”
To learn more about Tumor Treating Fields therapy and its multifaceted effect on cancer cells, visit tumortreatingfieldstherapy.com.
About Tumor Treating Fields
TTFields are electric fields that exert physical forces to kill cancer cells via a variety of mechanisms. TTFields do not significantly affect healthy cells because they have different properties (including division rate, morphology, and electrical properties) than cancer cells. The multiple, distinct mechanisms of TTFields therapy work together to selectively target and kill cancer cells. Due to its multimechanistic actions, TTFields therapy can be added to cancer treatment modalities in approved indications and demonstrates enhanced effects across solid tumor types when used with chemotherapy, radiotherapy, immune checkpoint inhibition, or PARP inhibition in preclinical models. TTFields therapy provides clinical versatility that has the potential to help address treatment challenges across a range of solid tumors. To learn more about Tumor Treating Fields therapy and its multifaceted effect on cancer cells, visit tumortreatingfieldstherapy.com.
Novocure is a global oncology company working to extend survival in some of the most aggressive forms of cancer through the development and commercialization of its innovative therapy, Tumor Treating Fields. Novocure’s commercialized products are approved in certain countries for the treatment of adult patients with glioblastoma and malignant pleural mesothelioma. Novocure has ongoing or completed clinical studies investigating Tumor Treating Fields in brain metastases, gastric cancer, glioblastoma, liver cancer, non-small cell lung cancer, pancreatic cancer and ovarian cancer. Headquartered in Root, Switzerland and with a growing global footprint, Novocure has regional operating centers in Portsmouth, New Hampshire and Tokyo, as well as a research center in Haifa, Israel. For additional information about the company, please visit Novocure.com and follow @Novocure on LinkedIn and Twitter.
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