New programs respond to unmet needs described by the GBM community
ST. HELIER, Jersey–(BUSINESS WIRE)–Novocure™ (NASDAQ: NVCR) announced today it will deliver new programs to support the glioblastoma (GBM) community during Brain Tumor Awareness Month. Last year, Novocure held events to listen to the needs of the GBM community, learn how to better support patients and caregivers, and improve connectivity within the community. This year’s programs, a direct result of last year’s efforts, aim to raise awareness of glioblastoma, the most common and aggressive form of primary brain cancer in adults.
“Novocure actively engaged with the GBM community to determine what resources they felt they needed most and how we might help meet their needs,” said Pritesh Shah, Senior Vice President, Americas, Novocure. “Making good on the promise of turning their insights into actions is incredibly important to us. We are excited to bring these new programs to life. We know living with GBM has a profound impact on patients, caregivers and their loved ones. We are proud to deliver resources that offer insights and encouragement from the people who are living GBM every day.”
Novocure will kick off Brain Tumor Awareness Month with the introduction of a new online resource: GBMcommunity.com. This site features a mosaic of videos and images from people affected by GBM, offering messages of hope and inspiration and encouraging others to share their voices. The website also provides an overview of GBM and links to resources and advocacy groups.
Novocure will also help to amplify the GBM community’s voice with social media-led initiatives. Efforts include sponsoring a Thunderclap, a tool using social media accounts to collectively support and share a message simultaneously. Novocure will also be a sponsor at 11 advocacy and locally led walks from California to New York. In addition, Novocure is sponsoring the Frankly Speaking About Cancer radio show to help raise awareness of GBM.
About Glioblastoma Multiforme
Glioblastoma, also called glioblastoma multiforme, or GBM, is a type of primary brain cancer. This means that GBM tumors begin in the brain, rather than traveling to the brain from other parts of the body, such as the lungs or breasts. Approximately 12,500 GBM tumors, or tumors that may transform into GBM, are diagnosed in the U.S. each year.GBM is the most common type of primary brain cancer in adults. It is more likely to appear in older adults and to affect men than women. GBM is one of the deadliest forms of cancer, with patients typically not surviving beyond 15 months after diagnosis.
Novocure is a commercial-stage oncology company developing a novel, proprietary therapy called Tumor Treating Fields, or TTFields, for the treatment of solid tumor cancers. Headquarter in Jersey, Novocure has U.S. operations in Portsmouth, New Hampshire, Malvern, Pennsylvania, and New York. Additionally, the company has offices in Germany, Switzerland and Japan, and a research center in Haifa, Israel. For additional information about the company, please visit www.novocure.com or follow us at www.twitter.com/novocure.
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