Ira Bornstein
December 7, 2021
Ira Bornstein

Ira Bornstein

Ira and Sandy Bornstein have always lived an active lifestyle. Since Ira’s glioblastoma diagnosis, they have stayed committed to doing what they love most. Read More
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Novocure pledges $250K to Families First Health and Support Center

We committed the lead corporate gift to the capital campaign for a New Hampshire community health center’s new home. Read More
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Lynn Oxenberg
November 26, 2021
Lynn Oxenberg

Lynn Oxenberg

Lynn Oxenberg is used to standing out in a crowd. Since her glioblastoma diagnosis, she has used her influence to help others affected by brain tumors. Read More
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lighting the world blue
September 20, 2021
lighting the world blue

lighting the world blue

Mesothelioma Awareness Day takes place annually in the U.S. on Sept. 26. Read More
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Novocure named a top workplace in New Hampshire

Novocure, a global oncology company with U.S. operations based in New Hampshire, has been recognized as a top employer in the Granite State for the second year in a row. Read More
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investing in true innovation
October 20, 2020
investing in true innovation

investing in true innovation

From the moment Lennart Perlhagen met Novocure founder Professor Yoram Palti, Lennart felt inspired by Yoram’s brilliant mind. In 2000, Yoram shared with Lennart his idea of using electric fields to treat cancer. Lennart understood the risk was very high. He knew that it would be an immense challenge to develop an entirely new cancer treatment and to bring it to patients. However, that didn’t stop him. Read More
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standing with the brain tumor community

As a global oncology company focusing on improving survival in some of the most aggressive forms of cancer, Novocure proudly stands with the brain tumor community during May for Brain Tumor Awareness Month (BTAM). Read More
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the foundation of trust

DeEtta Ard-McDonald, a Territory Manager in South Chicago, draws on her 30-year marriage as an example of unwavering trust that has shaped her life and led to her career at Novocure. Read More
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practicing empathy
May 18, 2020
practicing empathy

practicing empathy

In 2012, Syed Ali was leading his college baseball team as pitcher in a matchup against one of their rivals in Florida when he tore two muscles in the rotator cuff of his shoulder. In what may have been one throw, he lost his ability to play the game he loved and what had become a large part of his identity. Read More
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courage to communicate
May 18, 2020
courage to communicate

courage to communicate

Noam Zaradez, a Device Support Specialist Regional Manager and Care Coordinator in Israel, initiated a monthly group therapy session for his team after realizing the importance of processing emotions related to working with patients who have glioblastoma. Read More
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Ira Bornstein and his wife, Sandy Bornstein

Ira Bornstein was driving home from his youngest son’s wedding when his car began to drift toward the highway’s centerline. He remained calm and unconcerned — he figured someone had just recently moved the rumble strips he kept running over. For Sandy, Ira’s wife, sitting anxiously in the passenger seat, it was a very long ride.

The next day, when Ira got confused during a walk through the couple’s neighborhood, it was the final straw for Sandy. She took Ira to see his primary care doctor, who immediately ordered an MRI revealing the culprit behind Ira’s unusual behavior: a 5-centimeter brain tumor. Ira, then age 66, was diagnosed with glioblastoma (GBM).

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For Sandy, who married Ira more than four decades ago, the diagnosis was overwhelming. “Ira has always been my rudder, always kept me straight,” she said.

Even in the face of a difficult diagnosis, Ira remained reassuring. “He basically said, ‘We’ll get through this,’” Sandy said. “And it kind of had a rippling effect because I started thinking about researching how other people beat the odds of an incurable diagnosis.”

Doctors told the couple that Ira would need brain surgery the next day. Sandy immediately took digital images of Ira’s MRI scan. She went home to start planning for the days ahead and simultaneously took steps to find a brain surgeon, while Ira stayed overnight at the hospital for monitoring.

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“I don’t know how long it took me to leave the hospital,” Sandy said. “I got disoriented, because I was in shock. There’s no doubt in my mind. I was in absolute shock. I couldn’t find my way out of the hospital.”

The next day, the Bornsteins met with a surgeon at a regional research hospital, and a week later, Ira had surgery to remove his tumor. One day after his eight-and-a-half-hour procedure, with his doctor’s blessing, Ira was up and walking, logging more than 2 miles total in a series of small trips around the hospital.

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Ira, a lawyer licensed in three states, has always found challenges energizing. “I love obstacles,” he said. “It’s just something else to overcome in your life, and if you put yourself to it and you commit yourself to it, who’s to say that you’re not going to be able to be successful? I’m a big believer in that.”

Since his surgery, Ira has undergone additional treatments.

Now, the Bornsteins, who live near Boulder, Colorado, focus on healthy habits. After consulting with several nutrition experts, Sandy, a writer and educator, started cooking everything the couple eats from scratch. She also encourages Ira, who used to sleep only four to five hours per night, to get more rest.

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The couple also maintains an active lifestyle, something they enjoyed before Ira’s diagnosis. They walk 2 to 5 miles a day and do resistance training multiple times a week. They hike, downhill ski, snowshoe, ride horses, and snorkel in the ocean. They took an hour-long private archery class where they hit bullseyes. They also enjoy traveling and spending time with their four sons and six grandchildren.

“This is just who I always was,” Ira said. “The commitment was, unless I am unable to do it, to do what I would do without this diagnosis.”

The health status of patients featured reflects their condition at the time the story was written and photographs were taken and may have changed over time.